Hi!

I’m originally from Pennsylvania and lived in central South Carolina for most of my life. I graduated from Winthrop University with a degree in Visual Communication with a focus in Graphic Design.

I was hired at ByFarr Design in 2019. I explored photography and staging for internal and client work. From selecting props and attire to getting every detail necessary in a photoshoot, I assisted in the production of Fig Columbia and Aiken magazine. Besides photography and production, I supported the marketing and design team by creating flat lays, stop motion animations, as well as marketing and design graphics.

I made the move to Charlotte, North Carolina in 2021, to be a Digital and Web designer at Yellow Duck Marketing. I play a crucial role on the design team with creating elements for graphic and print projects. One of my favorite types of assignments is creating brands from start to finish. I especially enjoys building out all the brand elements, down the very subtle details, to make sure they interact positively with each other.

I find joy in the art of illustration, utilizing Procreate to craft distinctive drawings for various purposes, such as branding and product design. This creative endeavor enables me to infuse individualistic touches into projects, exploring diverse styles to ensure visual appeal that resonates effectively with the target audience. Illustration serves not only as a means of visual communication but also as a continuous source of inspiration, fueling my passion for transforming concepts into captivating visual narratives.

During the work day, you can catch me listening to a podcast or some heavy metal throwbacks. Putting a movie on or thrifting is my relaxation of choice, but spending beautiful moments with my friends and family is where I am happiest.

Email
hello@catalinazo.com

Awards and Recognitions
First Recipient of the AIGA CLT Design Continuum Fund/ AIGA WorldStudio Scholarship 2018

6th Annual Beer and Branding AIGA CLT/UltiMutt Twist- 3rd Place
7th Annual Beer and Branding AIGA CLT/Komorebi - Runner Up