From Charlotte to Nicaragua

Yellow Duck Marketing is proud to have partnered with nonprofit buildOn and The Goodyear House to help build a school in Cerro Verde, a remote mountain village in Nicaragua. The current school, composed of disjointed wooden planks and a dirt floor, is a single room that serves more than 40 children. The new school currently under construction will be much larger, built of concrete to withstand weather, and will undoubtedly impact the future of children and community members in Cerro Verde.

To raise funds for the building of the school and travel expenses, we had a fundraising event and designed t-shirts to sell at the event.

The natural beauty and wilderness of Nicaragua inspired the art and composition of the t-shirt design. As for the promotional social media images, the event name corresponds directly to the hand-drawn illustrations created.

In April 2022, the YDM team along with team members of The Goodyear House traveled to break ground on the school building, which will be completed in two months. Each day in the village was an opportunity to help with construction, as well as interact with community members to learn more about how they live.

Credit: Yellow Duck Marketing